Stretto

10/18 – 02/21

Senior Marketing Coordinator

– Formulate and implement multi-channel marketing campaigns

– Rebrand a company with 80% market share and three subsidiaries

– Develop thought-leadership public relations articles and topics

– Design landing pages, web graphics and email banners

– Support internal clients to achieve financial goals and executive directives

Marketing Specialist

– Planned and managed 15 conferences and events a year with a $100,000 budget

– Maintained three quarterly newsletters, deploying about 40,000 emails and 40 articles each year

– Executed and developed email campaigns, focusing on cross-selling, upselling, new client acquisition and client retention

PKI Digital Marketing

05/18-10/18

Digital Marketing Specialist

– Managed five B2B accounts

– Developed comprehensive, mixed marketing campaigns with a strong focus on thematic development and strategic messaging

– Controlled 20 social media accounts, most with daily posts

– Culled data and analytics to ensure client goals were met

Platform Online Magazine

01/18-05/18

Co-Marketing Director and Fundraising Chair 

– Culled reports through Google Analytics

– Created quarterly marketing report

– Co-managed six people, assigned responsibilities and goals for social platforms

Writer

– Developed and write six PR-centric articles

– Pitched articles to magazines

– Edited other team members’ articles for grammar and tone

Ortho Molecular Products

01/18-05/18

Marketing Intern

– Edited copy and articles for on-staff clinicians

– Adhered to strict FDA communication requirements

– Developed press-releases and create a trade publication and resource list

– Managed SEO and the development of a new website

– Compared project management software programs and SEO management groups